AAA Texas

“When we used the new exhibit at the 2008 Texas Conference for Women, it resulted in the highest booth traffic, lead generation and booked business at this event to date."

Donna Henry,
Associate Marketing Manager, Brand & Merchandising, AAA California

Client

AAA is an international provider of towing services, travel discounts, multi-line insurance, vehicle financing, travel maps and tips. It’s currently serving 50 million members across the U.S. and Canada.

Requirement

An island display that would heighten the AAA Texas brand at big consumer events, and at the same time, be flexible enough to be reconfigured to fit smaller spaces at local shows.

Solution

Displayworks worked with Nomadic to develop a visually appealing 20' x 20' island exhibit. Overhead signage located at the highest point of the display prominently featured their logo to draw attention across the show floor without the expense of a ceiling installation.

The island solution was designed to reconfigure into a 10' x 20' and three 10' x 10' smaller footprints that can be easily set up by one or two people.